Written by both our team members and guest experts, these articles will help you discover the ways to get the most out of your marketing.
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Contrary to what most people think, companies are not just selling products. They are selling experiences, emotions, and beliefs with brand management and brand identity. Successful brands understand the experience they want existing customers to have when they buy or think about purchasing their products.
15 min
January 17, 2024
What do your customers know about you? Are they aware that you sell products and have a website? However, simply having these details might not be sufficient to create a brand identity that resonates with buyers and establishes your brand as the choice.
15 min
April 18, 2024
Here in this article, we explore the methods, challenges, and best practices for measuring the ROI of successful AI implementations in businesses through real-world case studies and industry insights.
8 min
October 15, 2024
The biggest AI content generator tools – ChatGPT, BARD from Google, BERT in Bing and You.com chat – have revolutionized the way businesses engage with their audience, offering a personalized and immersive experience.
6 min
January 17, 2024
AI is here and there’s no need to be shy about it. Here we talk about the role of AI-powered tools in customer segmentation and how they can help personalize customer experiences.
10 min
August 20, 2025
10 actionable tips that can give you an edge over your competitors. We’ll cover the key principles of consistency, authenticity, and uniqueness, and offer simple but effective digital branding strategies that companies of all sizes and industries can implement.
10 min
January 17, 2024
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Explore the emotional pulse of the digital workplace. From regional emoji trends to positivity spikes during the workweek, discover how digital tools, reactions, and expressive communication boost employee engagement, collaboration, and workplace culture across the globe.
10 min
This study examines possible future scenarios for the world of work, building on significant research findings and a recent survey of users of the online workplace platform Bitrix24 to provide insight into how people envision the world of work in 2050.
10 min
Replace a multitude of services and apps with a single online workspace that features everything you need to manage your sales, clients, projects, and team.
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