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What is Account-Based Marketing (ABM)?

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Account-based marketing (ABM) is a highly targeted approach where marketing and sales teams work together to focus on specific high-value accounts. ABM personalizes campaigns for each account to improve engagement and conversion rates.

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ABM strategy components

Key ABM components include account selection, personalized content creation, targeted outreach, and performance measurement. This strategy ensures marketing efforts align with the specific needs of priority clients.

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