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What is a Micro-Influencer?

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A micro-influencer is someone with a smaller yet highly engaged following, usually between 1,000–100,000 followers, depending on the platform/region. They often have stronger community connections than larger influencers.

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Micro vs. macro influencers

Micro-influencers tend to deliver higher engagement and niche targeting, while macro-influencers provide broader exposure. Many brands use both depending on campaign goals.

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