Pipedrive alternatives that are better than Pipedrive

Many growing businesses start by evaluating Pipedrive because it offers a clean, pipeline-centric CRM interface that helps sales teams track leads and deals visually.

But as companies evolve, they often search for free Pipedrive alternatives to gain more flexibility, deeper features, or better value.

If you found your way here from a Google search for CRM or sales software alternatives, you're in the right place.

In this article, we'll compare ten notable Pipedrive alternatives in 2025, including free and paid options, and show how Bitrix24 stacks up (with a slight tilt toward showing how Bitrix24 can be a compelling choice).

Whether you're evaluating migrating off Pipedrive or just exploring your options, our goal is to give you a balanced, practical comparison so you can choose the CRM or workspace that best fits your team's needs.

Why Look for a Pipedrive Alternative in 2025?

Pipedrive remains a strong candidate for many teams, especially those seeking simplicity and visual sales pipeline tracking. But as business needs grow, several common reasons push companies to consider alternatives.

Rising costs and tiered add-ons

As your team expands or your feature demands increase, Pipedrive's pricing can scale sharply, especially when adding features like advanced sales automation, custom fields, extra users, or integrations.

Feature limitations

Some deeper needs – such as multichannel marketing, inventory management, advanced workflow automation, document management or team collaboration tools – are often outside of Pipedrive's scope or require third-party add-ons.

Integration constraints

While Pipedrive supports many integrations, you may find gaps when trying to connect with newer or specialized systems (e.g. social channels, booking systems, HR tools).

Scalability & unified workspace pressure

As a company grows, the need for more centralization and less tool fragmentation leads many teams to seek platforms that go beyond pure customer relationship management.

Industry-specific or all-in-one needs

Businesses in e-commerce, services, agencies, HR, consulting, etc., often want a CRM together with project and document tools, workflows, or HR modules.

Support, customization, and data portability

Some businesses want more control over workflows, better support or training, or easier migration from their existing setup.

With all that in mind, let's explore how to choose the best alternative and then review the top contenders in 2025.

How to Choose the Best Pipedrive Alternative

When evaluating CRM or workspace vendors as Pipedrive alternatives, here are key decision criteria to keep in mind:

Top Pipedrive Alternatives in 2025

Below is a curated list of ten alternatives that many businesses now evaluate as Pipedrive competitors. We present each with pros, cons, and how they compare.

Alternative #1: HubSpot CRM

What is it?

HubSpot CRM is a widely known free-tier CRM that sits at the center of HubSpot's ecosystem (sales, marketing, service). It starts free and scales through paid “Hubs” (Sales Hub, Marketing Hub, etc.).

Key features:

• Unlimited users and contacts on free plan
• Email tracking, deal pipelines, contact management
• Marketing automation, landing pages, content tools
• Built-in reporting, dashboards
• Integration with HubSpot marketing, CMS, support, service modules
• Best for small to mid-sized businesses that want a free entry point and plan to grow into marketing and service modules seamlessly
• Pros: very generous free plan; seamless alignment between sales, marketing, and support; clean, polished UI with strong onboarding; large app marketplace and integration ecosystem
• Cons: costs can escalate quickly on paid tiers; some advanced features locked behind higher plans; may feel bloated for pure sales teams; free version has limitations in customization and sales automation
• Unique features: end-to-end inbound marketing tools, website CMS ties, ticketing and service, content management built-in
• Pricing (2025): paid Sales Hub plans start approx. $20–$45 per user/month (varies by feature bundle)

Comparison with Pipedrive:

• HubSpot offers far more built-in marketing and content tools, whereas Pipedrive remains more streamlined for sales
• Pipedrive has simpler per-user pricing; HubSpot's tiers require care with bundling
• HubSpot's free CRM is more generous than Pipedrive's trial model

Migration from Pipedrive:
HubSpot offers import tools, mapping fields, and leads/deals import; many users migrate contacts, deals, notes through CSV import or via third-party tools.

Try HubSpot CRM

Alternative #2: Zoho CRM

What is it?

Zoho CRM is part of the broader Zoho suite (Zoho One, CRM, Finance, etc.). It offers a flexible, feature-rich CRM with automation, AI, multichannel support, and customization.

Key features:

• Leads, deals, contact management, accounts, forecasts
• Workflow automation, blueprint flows
• AI assistant (Zia) for predictions, sentiment analysis
• Multi-channel (email, phone, social) communication
• Custom modules, fields, layouts
• App integrations, API
• Best for small to medium businesses seeking extensive customization and flexibility without blowing up to enterprise prices
• Pros: tools to automate sales processes; strong AI features; good balance of power and usability; rich customization capabilities; large app ecosystem and integration with Zoho's suite
• Cons: steeper learning curve compared to simpler CRMs; UI design is sometimes seen as dated; occasional support latency reported
• Unique features: blueprint workflows, AI predictions, customization of module layouts, multichannel natively built in
• Pricing (2025): free plan (for limited users); paid plans start from around $14/user/month (Standard tier)

Comparison with Pipedrive:

• Zoho outstrips Pipedrive in workflow depth, multichannel support, and AI
• Pipedrive still holds an edge in simplicity and quicker setup
• Zoho's pricing may give you more “bang” for advanced features

Migration from Pipedrive:
Zoho provides import functionality and mapping tools; many users move deals, contacts, and histories by CSV or via integrators.
Try Zoho CRM

Alternative #3: Bitrix24 (Your All-in-One Online Workspace)

What is it?

Bitrix24 is not just a CRM – it's a full-fledged online workspace used by over 15 million businesses worldwide. Bitrix24 unifies your sales, marketing, operations, collaboration, and HR tools into one cross-integrated workspace.

Key features:

• CRM: leads, deals, contacts, companies
• Invoicing, estimates, product catalog, inventory management
• E-signature, online payments, telephony
• Integrated with Facebook/Instagram/WhatsApp
• Email marketing, SMS marketing, web/CRM forms, booking
• AI-powered sales, automation, customizable fields and permissions, analytics
• Task management, projects, team messenger, video conferencing, calendar, file storage, online documents
• HR management, automated workflows
• Best for companies that want to reduce tool sprawl – those seeking one system to manage sales, projects, operations, and collaboration without stitching together multiple apps
• Pros: consolidates many tools in one platform (CRM + collaboration + HR etc.); deep cross-module integrations reduce friction between different systems; scales as your business grows; strong automation and workflow capabilities across domains
• Cons: all-in-one systems can be complex to configure initially; some niche features (very advanced, sector-specific CRM add-ons) may still require external tools; if your team is accustomed to best-of-breed single tools, there's a learning adjustment
• Unique features: true cross-context workflows (e.g. triggering project tasks when a deal closes), integrated HR and team tools, built-in telephony and marketing channels.
• Pricing (2025): Bitrix24 offers flat fee pricing model – no per-user charges. Instead, each plan has a fixed user limit, which means you can keep adding more users while still paying the same amount of money monthly/annually.

Comparison with Pipedrive:

• Whereas Pipedrive focuses on the sales pipeline, Bitrix24 spans far beyond that: you get document management, project work, HR, communication, and more, all tied to your CRM
• Pipedrive needs add-ons or third-party apps for many of the above; Bitrix24 often has these modules built-in
• If your business wants to compress tool stack and reduce subscription overhead, Bitrix24 may deliver better ROI in the long run.

Migration from Pipedrive:
Bitrix24 supports import of leads, deals, contacts, companies, notes, and pipelines directly from Pipedrive via CSV and connector tools. We also provide onboarding assistance and field mapping to get you fully operational quickly.
Try Bitrix24 free

Alternative #4: Salesforce Sales Cloud

What is it?

Salesforce is the enterprise leader in managing customer relationships and customer success. The Sales Cloud is its dedicated sales module in a vast ecosystem.

Key features:

• Deep customization, workflows, triggers, approval processes
• Robust analytics, forecasting, AI (Einstein)
• Extensive AppExchange marketplace
• Multi-entity, multi-currency, enterprise governance features
• Integration with full-service marketing, service, and platform products
• Best for sales and marketing teams with complex processes, large data volumes, multiple departments, and need for high flexibility
• Pros: highly customizable and scalable; strong enterprise governance, role controls, permissions; massive ecosystem and partners; rich analytics, AI, and forecasting
• Cons: steep learning curve and implementation cost; often requires dedicated admins or consultants; price can escalate quickly; may be overkill for small or mid-sized teams
• Unique features: ultra-deep custom objects, advanced AI via Einstein, full enterprise controls, AppExchange extensibility
• Pricing (2025): starting around $25/user/month (Essentials) and scaling into much higher tiers

Comparison with Pipedrive:

• Salesforce offers far more depth and scale, but loses on Pipedrive's simplicity and ease of use
• Pipedrive is easier to adopt for small sales teams; Salesforce shines where structure, governance, and complexity matter

Migration from Pipedrive:
Salesforce provides migration tools and APIs, and many consultancies specialize in Pipedrive → Salesforce transitions.
Try Salesforce

Alternative #5: Monday Sales CRM (monday.com CRM)

What is it?

Monday.com started as a work OS/project management software and has extended its offering into sales and CRM functionality, bringing visual workflows into sales processes.

Key features:

• Visual board-style pipelines
• Automated workflow transitions
• Customizable views and dashboards
• Integration with project management, task management, document management
• Collaboration-centric features
• Best for teams that already use or prefer a visual, flexible work OS and want to leverage that for sales too
• Pros: very intuitive, visual interface; flexible board structure that fits a diversity of use cases; strong collaboration and linking between project and sales modules; automation built-in
• Cons: CRM features not as deep as purpose-built CRM tools; some features may feel bolted on rather than native; reporting and forecasting are less mature than in CRMs
• Unique features: strong visual work OS backbone, tight linking of projects, tasks, docs with sales pipelines
• Pricing (2025): free plan available (with limited seats/features); paid plans start at approx. $9/user/month

Comparison with Pipedrive:

• Monday offers more flexibility in layout and connection with project modules; Pipedrive is more specialized for pipeline sales
• For teams that heavily rely on collaborative work, Monday's unified environment can simplify linking sales to delivery

Migration from Pipedrive:
You can import deals, leads, contacts via CSV and map pipelines; monday.com provides guidance for data transition.
Try Monday CRM

Alternative #6: Freshsales (Freshworks CRM)

What is it?

Freshsales (now often known as Freshworks CRM) is an all-in-one CRM software with built-in phone, email, AI, and automation features.

Key features:

• Lead score, deal management, contact management
• Built-in phone and email tracking
• AI-based deal predictions and lead scoring
• Workflow automation, reports
• Integration with Freshworks suite
• Best for: sales teams that want an out-of-the-box CRM combining outreach tools (calls, emails) with pipeline features
• Pros: unified communication features (phone/email); clean, modern UI; good automation and AI features; affordable pricing at entry tiers
• Cons: some depth missing for very complex sales workflows; ecosystem smaller compared to giants; customization somewhat limited relative to enterprise CRMs
• Unique features: native phone/email, AI predictions, contact behavior insights
• Pricing (2025): free plan (limited), paid plans start from ~ $9/user/month (Growth tier)

Comparison with Pipedrive:

• Freshsales gives more built-in communication (calls, emails) capabilities than Pipedrive's core
• Pipedrive may feel more lightweight in its UI; Freshsales is richer but sometimes more layered

Migration from Pipedrive:
Freshsales offers import tools and migration help; you can map Pipedrive data to Freshsales objects.
Try Freshsales

Alternative #7: Insightly

What is it?

Insightly is CRM software that bridges sales with project management, suited especially to service-oriented businesses.

Key features:

• Opportunity and lead management
• Project/task modules tightly integrated
• Workflow automation, event tracking
• Email tracking, relationship linking
• Dashboard and reporting
• Best for: service or consulting companies that need deals managed through execution and delivery phases
• Pros: native project management + CRM integration; good visual dashboards; workflow support and customization
• Cons: some modules are less polished than dedicated CRMs; costs escalate for advanced features; less depth in communication or marketing modules
• Unique features: strong pipeline-to-project handoff, unified tracking across sales and delivery
• Pricing (2025): free plan (limited – up to 2 users), paid plans start from ~$29/user/month

Comparison with Pipedrive:

• Insightly adds project baggage natively; Pipedrive often needs external project tools
• Pipedrive may be more nimble for pure sales use

Migration from Pipedrive:

Insightly lets you import Pipedrive data via CSV or mapping in their setup wizard.
Try Insightly

Alternative #8: Agile CRM

What is it?

Agile CRM is a smaller, more streamlined customer relationship management system combining sales, marketing automation, and customer service modules.

Key features:

• Contact management, deals, task automation
• Marketing automation, email campaigns
• Telephony integration, social monitoring
• Workflow automation, reports
• Best for small teams or SMBs that want a modest feature set covering both sales and marketing
• Pros: affordable entry point; unified sales + marketing features; decent automation features
• Cons: less scalable for large teams; some limitations in UI and extensibility; fewer integrations and third-party tools
• Unique features: all-in-one marketing & CRM tools in a compact suite
• Pricing (2025): free plan (limited to users); paid plans start from ~$9.99/user/month

Comparison with Pipedrive:

• Agile has more marketing overlap; Pipedrive is more sales-centered and may feel lighter
• Pipedrive often offers a smoother experience for pure sales, while Agile adds marketing features early

Migration from Pipedrive:
Agile CRM supports CSV import and mapping of leads, contacts, deals from Pipedrive.
Try Agile CRM

Alternative #9: SuiteCRM (Open Source)

What is it?

SuiteCRM is an open-source CRM forked from SugarCRM, offering full control for businesses with technical resources.

Key features:

• Leads, pipeline, contact management, opportunities
• Workflow and logic modules
• Reports, dashboards, custom modules
• Self-hosted or cloud install
• Best for: organizations with technical or IT capacity that want full control, no license fees, and high customizability
• Pros: open-source, no licensing cost (apart from hosting); fully extensible and customizable; control over data, privacy, and deployment
• Cons: requires technical resources to install, configure, and maintain; lacks built-in marketing or collaboration modules (unless extended); support depends on community or paid consulting
• Unique features: full source access, customizable logic, no vendor lock-in
• Pricing (2025): free to use (you only pay for hosting, support)

Comparison with Pipedrive:

• SuiteCRM gives you deep control and cost flexibility; Pipedrive offers ease of use and managed services
• Pipedrive may be friendlier for non-technical teams; SuiteCRM shines for those comfortable with IT

Migration from Pipedrive:
You can import CSV exports from Pipedrive into SuiteCRM; custom scripts or connectors may assist deeper mapping.
Try SuiteCRM

Quick Comparison Table: Pipedrive vs. Top Alternatives (2025)

FAQ – Pipedrive Alternatives in 2025

Conclusion

Pipedrive remains a strong choice for many sales teams – especially those that prize a lean, intuitive interface and strong pipeline-centric workflows.

It's particularly compelling when your core need is managing deals and sales activities without excess clutter.

However, many teams outgrow its boundaries as they scale or diversify. That's when exploring alternatives becomes critical.

The right alternative depends heavily on what trade-offs matter most to your business:

• If you want marketing, service, and content all integrated, HubSpot is a compelling path
• If you need custom workflows, automation, and flexibility, Zoho CRM or Salesforce may win
• If you want to unify your tool stack and reduce inter-app friction, Bitrix24 offers a powerful all-in-one workspace approach
• If you prefer full control and minimal licensing, SuiteCRM or other open-source platforms may be ideal

Before making a switch, here are recommended steps:

1. List your must-have features and nice-to-haves (e.g. automation, multichannel, project integration)
2. Test with your data – import a subset of your leads, deals, contacts
3. Run parallel workflows for a trial period, comparing usability and performance
4. Check migration paths and support to avoid transitions breaking your business
5. Estimate total cost of ownership (licensing, add-ons, support, training) not just sticker price