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What is upselling?

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Upselling is a sales technique that encourages customers to purchase a higher-end product, add-on, or upgrade to increase overall value. It focuses on improving the customer's experience while boosting company revenue.

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How to do upselling?

Effective upselling involves understanding customer needs and offering solutions that genuinely add value. For example, a software company might suggest a premium plan with extra features that improve a client's workflow. Timing and relevance are key – presenting the upsell at the right moment (like renewal time or after a positive experience) increases acceptance rates and customer satisfaction.

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Upselling in Bitrix24

If you are looking for a simple and powerful tool to help you with upselling, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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