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What is CRM customization?

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CRM customization means tailoring the CRM system to fit a company's unique workflows, terminology, and data needs. It can involve adjusting fields, layouts, permissions, or even automating specific processes.

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How is CRM customization done?

Customization is typically performed through built-in CRM settings or with the help of system administrators. For example, a marketing team might add a custom field to track campaign sources or create a new dashboard to visualize lead performance. Proper customization ensures the CRM reflects real business operations, making it more intuitive and useful for every department.

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