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What is First-Party Data?

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First-party data is information collected directly from customers through owned channels like websites, apps, or surveys. It’s highly reliable because it comes straight from the source.

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Sources of First-Party Data

Examples include purchase history, website behavior analytics, and customer feedback forms. Businesses use first-party data for personalization, targeting, and improved customer experiences.

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15,000,000+ organizations have chosen Bitrix24