What is B2B?

The B2B sales funnel has variations based on the industry and company specifics. The most common steps include:

1. Establishing brand awareness - presenting a company to potential customers.

2. Creating interest - building customer interest based on how you can solve their issues.

3. Doing the research - the potential customer is thinking about purchasing your product or service and consults with the shareholders or team members.

4. Purchasing the product or service - the customer either proceeds with the purchase or declines an offer.

5. Post-sale evaluation - based on the satisfaction level, the customer proceeds cooperation or stops it.