Optimizing Global Manufacturing Workflows: How VICASA International Streamlines Brewery By-Product Exporting
Jimmy Vu
CEO, Vicasa International Co., Ltd
Bitrix24 has allowed us to gain complete control over our complex workflows, enabling to manage a network of international customers and deals simultaneously within a single, unified environment.
نبذة عن الشركة
VICASA International Co., Ltd is a leading producer and exporter of high-quality raw and refined by-products from the brewery industry. Since 2004, our founder recognized the immense potential of products like beer yeast powder and beer yeast cell walls for the global livestock market.
After years of meticulous preparation, we officially launched our export operations in 2018. Today, we serve major markets including China, Japan, South Korea, the USA, and the EU, while maintaining a steady share of our domestic market in Vietnam. Operating at this scale requires precision and a robust infrastructure to manage production, quality control, and international logistics.
التحدي
As we expanded into global markets, we faced significant hurdles with our previous digital tools. We struggled with slow performance, frequent bugs, and an inability to roll out new functions quickly enough to keep up with our growth.
Our primary challenges included:
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Fragmented Data: Difficulty in tracking customer interactions across different time zones and regions.
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Operational Bottlenecks: Manual processes that slowed down our improvement cycles.
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Scalability: We needed a system that could expand its functionality alongside our growing product line and evolving market demands without technical lag.
الحل
Switching to Bitrix24 provided the stability and flexibility we were missing. It has become the central hub for our international operations, allowing us to:
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Workflow Control: Possibly control and oversee multiple complex workflows from production to export.
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Advanced CRM: Manage a high volume of international customers and deals simultaneously, ensuring no lead or order is overlooked.
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Process Improvement: Eliminate the "slow improvement" cycle by utilizing built-in automation and collaboration tools that work seamlessly.
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Centralized Communication: Synchronize our team’s efforts across various departments, from the manufacturing floor to the sales office.
The transition to Bitrix24 has significantly reduced our technical frustrations, giving us the "all-in-one" platform needed to maintain our strict quality standards while scaling our global footprint.
